Built in a free Salesforce Developer Edition org with synthetic data. I imported 195 messy accounts: 36 failed because of inconsistent Billing Country values (UK, IN, india, Bharat, SG). I traced them through the error file, standardised the values and reloaded, reaching 194 accounts.
The standard duplicate and matching rules blocked an exact duplicate but missed near-duplicates, so I reviewed accounts manually and removed 15 duplicates (194 to 179). Five Lightning reports now track missing phone, industry, website and city, plus accounts by country.
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